12 August 2004

To: Welcome Centers, Tour Companies, Hotels, Concierges, Industry Partners and Friends

From: Joseph Dunn, Director of Sales and Marketing

Re: Laura Plantation: What to say to potential visitors


In an effort to help you respond appropriately to visitor questions, and to give you some talking points regarding the fire, restoration and continued offering of tours at Laura Plantation, we have created a FAQ, or Frequently Asked Questions sheet. Please use the suggested responses to POSITIVELY encourage potential guests to visit with us. I would also ask that you share this with EVERYONE in your workplace who is in a position to interact with guests looking for information about Laura Plantation. This includes:

Drivers
Escorts
Front Desk Staff
Salespeople
Housekeepers
Wait Staff
Managers

As always, thank you for ALL THAT YOU do to make Laura Plantation a success. Thank you especially for all your heartfelt words of sympathy and encouragement. But most of all, THANK YOU for continuing to believe in us and trusting us to offer your guests the “Best History Tour in the United States.”

Even as a devastating fire still blazed on the night of Monday, August 9, the decision was made to open Laura Plantation for tours the following day.

FAQ- Frequently Asked Questions

Is Laura Plantation still open ?
Yes ! Yes ! Yes ! Laura Plantation is still open for tours.

How much of the house was damaged ?
60-70 percent of the house was damaged. The façade, floors, walls and basement
remain standing and form a solid basis for restoration to begin as soon as possible.
(Please say “damaged by fire” and NOT “burned down.”)

Can we go in the house ?
At this point, visitors are not allowed in to the house. Once an assessment is done
regarding the stability of the building, tours will go through parts of the house and
guests will experience the restoration process as it progresses.

If we can’t go in the house then why should we go ?
The tour at Laura Plantation has never been about the house and the furniture.
They simply served as a stage for the stories about THE PEOPLE who, for 200 years, made this farm their home.

What will we experience ?
Combining elements from the “Creole Family Tour” and the “Slavery in Creole
Louisiana Tour”, real-life stories of this plantation’s men, women, children,
slaves and workers transport guests into the fascinating world of Louisiana’s
Creole culture. The 45-minute tour begins in front of the Big House, where
discussion centers on the origins of Creole, the history and architecture of the
Big House, and the plantation’s founders. Visitors are then escorted to the 1840s
slave cabins, where classic storytelling techniques are used to illustrate the Creole
culture that even today sets Louisiana apart from the American mainstream.

Laura Plantation has been described as “the Best History Tour in the United
States” (Lonely Planet, 1998). Fodor’s writes of Laura, “Nowhere else on River
Road will you get a more intimate, well-documented presentation of Creole
plantation life than at Laura Plantation.”

The Laura Plantation staff is committed to offering visitors the exemplary
standard of tour product for which the site is internationally respected.

Tours begin daily at 9:30 a.m. and continue every 20 minutes throughout the day
until 4:00 p.m. Please call the plantation directly
at 225.265.7690 for additional information.

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